The Diversity of Commercial Wrapping Uses For UK Businesses

Vinyl is a flexible, adaptable, and cost-effective material, used in countless business marketing applications.

While you may be most familiar with supercars wraps, van wraps, lorry wraps, and commercial fleet wrapping, it's also a great option for both internal and external surfacing as a bright, bold, and attention-grabbing visual medium.

One of the stand-out examples is wrapping a lobby or business floor - have you ever walked into a bank or luxurious corporate office and been captivated by a huge logo emblazoned directly under your feet?

Bespoke tiling and marbling are, of course, exorbitantly expensive. Still, a vinyl wrap can achieve the same aesthetic and impact with custom wraps and colours that give an excellent first impression and ensure your brand is remembered.

Unconventional Commercial Uses for Vinyl Wraps

The only limitation on how you use vinyl is your imagination – that may be a cliche, but in commercial wrapping, it’s also a fact. Vinyl wraps can be practical, promotional, convenient, or simply part of your customer experience, with possibilities to lay wraps on:

• Floors
• Walls
• Ceilings
• Billboards
• Indoor and outdoor walls

Wrapping projects can include temporary wall wraps for event spaces and conferences, with wraps used to incorporate signage and directional arrows or help with crowd control. Other uses include creating wall maps, noticeboards, lists of event timings, and covering speakers or recreating event branding in supersize.

Wrapping was high in demand during pandemic restrictions, where there was a need to design wraps for floors in retail shops and shopping centres to assist with social distancing guidelines during queuing and one-way foot traffic throughout the store.

Vinyl looks impeccable when professionally installed but is also suited to short-term usage and can be easily removed from any surface at any point.

This feature makes it an attractive alternative to the cost and maintenance required to repaint walls or commission permanent signage, particularly if it is only required during specific seasons, events, business promotions or launches.

The best choice of vinyl wrap depends a little on the environment, wrap colours and use, but brands such as Avery and 3M are normally top choices for commercial floor and wall wraps.

Once your wrap is installed, it provides a durable, safe walking surface and won't begin to break down or degrade, even during peak periods when you have a higher volume of visitors. However, it is important to use a professional installation team to avoid bubbles or trapped air underneath the wrap that can negatively affect its longevity and appearance.

The Advantage of Vinyl Wraps for Business Premises

Space is often at a premium for business premises – perhaps you have a lobby, reception area, customer service desk or waiting room and rely on this limited area to present a professional, credible, and enticing appearance.

The floor is often overlooked, assumed to be an empty space that is purely functional, but repurposing plain tiles or characterless concrete with vinyl wrap floor graphics can lift the room, inject colour and energy, and genuinely transform the appearance and atmosphere of your business.

Provided the floor is even and level, it is the perfect canvas for any wrap you wish to design, whether corporate or quirky, engaging, or stylistic.

The following plus points are among the compelling reasons to consider a vinyl wrap for your business:

• Space savings, utilising the full expanse of your floor rather than cluttering walls, doors and entrance ways with signs, notices, company information or banners.
• Cost savings, with a vinyl wrap far more affordable than commissioning permanent signage, custom paintwork, or bespoke glass frontages.
• Standing apart from the ordinary, using your vinyl floor wrap to reflect your enthusiasm, business ethos or the character of the company.

Whether you wrap the floor, walls, a front desk or another space, the versatility of vinyl means you can print anything you can visualise. Wrapping experts can also recommend different wraps with specific finishes if you have something distinctive in mind.

Architectural vinyl has been used for a few years but remains a niche design method, with full customisation options to appeal to your customer demographic or key audience.

There are also some fantastic textural wraps that add to the sensory experience, with quality wrap brands across the UK and Europe developing innovative finishes that look and feel like soft leather, warm timber, or natural stone – at a fraction of the cost.

How to Design a Vinyl Wrap for a Commercial Building

The first decisions to make are about where you'd like to use a vinyl wrap and then to take a few measurements, so you have clarity about the size of the canvas you have to work with – this might influence your design choices, so it’s a good starting point.

From there, you can shortlist your aspirations, what you'd like your wrap to say or the message it will give customers when they step foot inside for the first time.

Examples might include functional wayfinding, wall wraps to guide visitors around a complex compound or office building, or something brand specific that assures your customer they are in the right place.

The next stage is to think about your existing decor, colour schemes or furniture and decide whether there is an obvious colour choice or design theme that will be consistent with everything else. Alternatively, you might want to go completely off-piste and create a colour clash for maximum impact!

Finally, speak to a commercial wrapping expert like WrapUK for design support and assistance in choosing a durable vinyl wrap brand suited to the type of wrap you wish to install. They might suggest a different wrap for a short-term event than for a permanent installation, and will always consider your budget before sharing our thoughts.

Installing a vinyl wrap on a wall or floor is efficient, and the space is ready to use immediately. Rather than waiting several days to open the space or allow staff to resume normal activity, your vinyl wrap is good to go, delivering exceptional design and interest in considerably less time than you’d need to implement any other decorative technique.

Read more about WrapUK - The Benefits of a Vehicle Wrap Compared to a Respray

About WrapUK

WrapUK are premium vehicle wrapping specialists based in Sussex, UK. Car wraps, van wraps, commercial vehicle wraps and even boat wraps are a speciality. Our clients are based throughout the South of England, from Brighton to Southampton. For fleet wraps the team will work on site, for speed and to minimise disruption.