Specialist Consultants at the Baltic Travel Company Offer Insights Into Why Inflation is Not Deterring Holidaymakers
Baltic Travel Company reports strong demand for unique, value-focused holidays despite economic pressures
The Baltic Travel Company, a team of independent travel experts who provide authentic, unforgettable experiences in some of the world's most unique destinations, has commented on recent data reflecting sustained demand for overseas travel, despite economic pressures.
Analyses reviewing the performance of the travel and tourism sector across Europe, and separate statistics assessing the growing interest in holidays in areas like the Nordics, Baltics, Scandinavia and Lapland all demonstrate continued upticks in bookings and searches.
Data and Reporting Around Travel and Tourism in 2024 and 2025
Travel and tourism segments in several key destinations have seen meaningful increases in international visitor arrivals, tourism spending and demand for experiences, excursions and activities. Trends have prompted more and more visitors to look for new resorts and locations, with fewer interested in packed beaches, crowded resorts and sweltering summer temperatures.
Data shows that in the Nordics, tourism revenues are expected to hit £15.66 billion this year, with an annual growth rate of 6.07%, and with package holidays forming a considerable majority of this contribution to the economy.
Last year also proved a record-performing period for Lapland holidays, with nearly 20 million people heading to the snowy landscapes of Finnish and Swedish Lapland for the Christmas period, with an overall uplift of 19% in visitors.
A report on tourism trends in Europe for Q3 of 2024 echoes these findings, noting that:
Visitor arrivals exceeded pre-pandemic levels by 6%, with a 5% increase in overnight stays
Tourism spending is anticipated to reach 10% growth year on year
New destinations that haven't typically been considered high-demand tourism resorts have seen the biggest rises in international arrivals.
Birthe Nielsen, Managing Director of the Baltic Travel Company says, ‘These latest figures aren't necessarily a surprise, but indicate the buoyant growth in tourism, and how so many visitors are keen to discover new, thrilling and astonishing experiences, with a strong emphasis on value for money, spending quality time together, and exploring destinations they may perhaps never have considered before.’
Understanding the Reasons for Continued Demand for Travel Despite Economic Challenges
While inflation has stabilised to a certain extent following record-high levels in the UK and many other countries, high costs of living continue to bite into household budgets. In this climate, many analysts had predicted a slower pace of growth, or even downturns in bookings for international holiday packages.
Birthe explains that ‘One of the many reasons our guests choose us as an independent, highly experienced team is that we go above and beyond to ensure every holiday is perfect, from hand-checking all documentation to personally reserving transfers and flights, and customising trips where possible to ensure our clients simply need to pack and go.
This is a big focus for a huge proportion of travellers, who want the opportunity to explore new places, but for whom the appeal of an all-inclusive resort, long queues for attractions, or commercialised tourism sites has ceased to exist – or represents an unjustifiably large cost for an experience they may already have replicated multiple times.
Having the flexibility to adjust the length of your stay, pick and choose the activities and excursions you'll really enjoy, and having the option to tell us which airport you'd prefer to fly to and from all make a difference, making holidays more about quality time and genuine relaxation than about stress and inconvenience.
We've also found that some families, couples and groups are travelling together perhaps once a year. They benefit from economies of scale and concentrate on finding something special that everyone will love, with a steep growth trajectory in demand for winter adventure holidays, festive getaways and short breaks that suit a modest budget but remain a fantastic chance to unwind.'
Correlations Between Tourism Sector Growth and Changing Traveller Trends
With travellers wanting the highest possible value for money, the top destinations in the Arctic region, and European countries like Albania, Bulgaria, Denmark and Slovenia have seen sharp increases in demand – where hotel prices, flights, and costs such as eating out are often substantially lower than in more established countries.
Birthe adds that, 'Our guests know that we always endeavour to provide a seamless experience, and in many cases they are equally interested in value, peace of mind, a lack of crowding, and sustainability. This has all contributed to the data we've seen and experienced first-hand amid a continued change in appetites away from standard package holidays, and more towards added-value experiences.'
Further information about the tours and packages offered by the Baltic Travel Company, and about each location mentioned, is available by browsing the company's destination categories through its website.
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About Baltic Travel Company
We specialise in crafting unique, tailor-made travel experiences that showcase the diverse wonders of Europe and the Baltic region. With over 15 years of experience, our dedicated travel experts are committed to providing exceptional service and unparalleled expertise to ensure your Baltic adventure exceeds your expectations. From cultural city breaks to the inspiring northern lights and breathtaking natural landscapes, our carefully curated itineraries highlight the very best of the Nordic Region, Scandinavia, The Baltic Region, Poland, Slovakia and more. Whether you're a solo traveler, couple, or group, embark on a journey of discovery with Baltic Travel Company – your ultimate travel partner in exploring the hidden gems of the Baltics.
Media Contact:
Birthe Nielsen
Baltic Travel Company
Tel:+44 (0)2082332875